Start with Why
by Simon Sinek
How to Win Friends and Influence People
by Dale Carnegie
The Lean Start Up
by Eric Ries
Regulatory Hacking
by Evan Barfield & JD Harrison
The Art of Impossible
by Stephen Kotler
Courage is Calling
by Ryan Holiday
The Obstacle is the Way
by Ryan Holiday
The Comfort Crisis
by Michel Easter
The Art of Fear
by Kristen Ulmer
Can’t Hurt Me
by David Goggins
Own the Day
by Aubrey Marcus
Sapiens
by Yuval Noah Harari